8 Benefits of Using Custom Mailer Boxes

Custom mailer boxes are everywhere in e-commerce these days. If you’re thinking about using these boxes for your ecommerce or subscription business, you need all available information to make an informed decision. 

There are eight benefits to using custom mailer boxes for your business — so let’s get started.

What Are Custom Mailer Boxes?

Mailer boxes are made out of corrugated cardboard that provides substantial protection to contents throughout the shipping process. These boxes do not require any external packaging elements that tend to increase costs and decrease convenience. 

Mailer boxes can be fully customized to match a brand’s aesthetic by printing branded text, logos, and other graphics directly onto the box. As a result, custom mailer boxes are ideal for ecommerce brands and subscription brands. 

What Are the 8 Benefits of Using Custom Mailer Boxes for Your Business?

As it turns out, there are tons of benefits of using custom mailer boxes for your business. Here are just a few: 

• Lightweight: Custom mailer boxes are lightweight. This means that they are easy to store and easy to ship since they don’t take up much space or weight. This also means that they are easy for customers to carry — contributing to a great unboxing experience. 
• Secure: Custom mailer boxes are secure and sturdy thanks to flaps that are able to keep contents inside without the possibility of falling out. Custom mailer boxes are also secure thanks to tough and durable corrugated cardboard that’s known for being crush-proof and puncture-proof. 
• Cost-efficient: Custom mailer boxes are cost-efficient as the raw materials used to create them are affordable. They are also an in-demand product which means that packaging providers need to offer them at competitive prices. For example, Box Genie price matches their custom mailer boxes so that you can rest assured that you’re getting the best price. 
• Versatile: Custom mailer boxes are versatile since they come in a wide variety of different sizes and shapes to fit any and all of your products. They also come in a wide variety of different paper types, including essential white (known as “oyster”), magic white (known as “kemi”), and brown kraft paper. 
• Custom Size: Custom mailer boxes are, by default, customizable. For some companies, this means that you can customize dimensions like the length, width, depth, and paper type, even the ink used on your box.
  For companies like Box Genie, this means that you can customize each element of your custom cardboard boxes, from the printing options to the interior dimensions and everything in between. 
• Environmentally friendly: Custom mailer boxes are also environmentally friendly since they are largely made from recycled materials and can then be recycled themselves after use.
  This means that custom mailer boxes are the perfect packaging solution for green brands. Consumers increasingly care about environmentally friendly packaging and are more willing to purchase from brands that show that they care about the environment. 
• Marketing tool: Custom mailer boxes can also be used as a marketing tool by effectively branding them with your logo, colors, and fonts. When people see them on their neighbor’s front porch or in the arms of their UPS driver, they will automatically notice and likely remember your brand. 
• Unboxing experience: Custom mailer boxes provide customers with an incredible unboxing experience — something else that they are increasingly demanding from companies. This is because opening a mailer box feels like you’re opening a present. By adding in extra components like fillers, inserts, or your own artwork, you can further enhance the unboxing experience. 

Where to Find Custom Mailer Boxes?

If you’ve decided that custom mailer boxes are the packaging solution you need for your business, you next need to find specific boxes that work for your products and brand. The good news is that tons of packaging companies offer custom mailer boxes.

The bad news is that not all of these boxes are created equal. In order to truly reap all the benefits that custom mailer boxes have to offer, you need to use high-quality mailer boxes that offer advanced customization and printing options.

So where can you find a company that meets all of these qualifications? If you have any entrepreneur friends or colleagues, you might want to consider asking them if they have a packaging provider they would recommend. From there, you can check them out and see if they offer custom packaging boxes that would work for your brand and products. 

If you can’t find any solid recommendations, the next place to look for a packaging provider is online. A simple Google search for “custom mailer box providers” will turn up a whole host of results. However, sorting through these results and identifying reputable companies with packaging products that meet your needs and budget can be difficult. 

So instead of sorting through all of these results, check out Box Genie. Box Genie is a reputable packaging provider that has over four decades of experience in the packaging industry. 

As a division of Vanguard Packaging, we have worked with companies both big and small to design perfect packaging solutions. 

We offer custom mailer packaging in a wide variety of sizes and paper options — all at affordable prices. We also offer price matching in the rare case that you find a lower price elsewhere. 

Even with our affordable prices, we are able to offer top-quality products since each step from making the raw materials to printing designs is done in-house. 

Click here to check out our custom mailer boxes and other packaging solutions.

How to Design Custom Mailer Boxes?

Designing your perfect custom mailer box is also made easy with Box Genie. Box Genie offers an easy-to-use online design tool that shows you in real-time what your gift boxes will look like. You can control everything from colors to text to images within this tool; that way you can end up with a design that you love. 

If you already have a pre-made design on-hand for your subscription boxes, you can also send your design to us and let us handle the rest. Finally, if designing isn’t your forte, you can check out some of our pre-made templates and designs within our design showcase. Our packaging experts are always standing by — ready and willing to help you find and design the perfect packaging for your brand. 

Before you begin designing your custom mailer boxes, you need to think about what your design is going to include. For starters, think about what your customers would like to see in a custom mailer box. What is going to get them excited about the contents of the cardboard box? 

From there, think about your existing brand identity and aesthetic. Is your brand fun and quirky or serious and established? You should design your box accordingly. If you already have established brand colors, fonts, and logos you should definitely include these elements in your custom mailer box. 

Finally, think about the products within the custom mailer box. Make sure that there’s enough room for them and that there’s enough protection if the products are particularly fragile. 

Final Thoughts on Custom Mailer Boxes

With the right packaging provider like Box Genie, custom mailer boxes could prove to be extremely beneficial to your business. So order a sample today to see what we have to offer. 

Sources:

1. Sustainability in Packaging: Inside the Minds of US Consumers | McKinsey & Company
2. How to Utilize Product Packaging as a Marketing Tool | SmallBizDaily
3. Turn Your Shipping Box Into a Competitive Advantage | Forbes